Sunday 18 May 2008

Plastic surgery is a way of branding. | self-initiated proj.





This project is based on research on the plastic surgeons' methods and routine techniques. Due to increase of cosmetic procedures' popularity among people who cry for the perfection of their body parts, the number of surgeons' clients is rapidly raises. As far as a cosmetic surgeon is concerned, he is considered to be an artist in his field of work, therefore like any artist he has his particular style, which in 88% tend to effect most of his patients. So then you see your doctor's selling you the exclusivity, be ware because you run a risk of being Labelled as another Copy.

This is a project I am developing at the moment, for I would like to create sort of advertising campaign for the Richard Lorry surgeon (this is an fiction name), which would be a promotion of his style (including gift vouchers for Richard Lorry's noses :D ), basically this proj is gonna be taken to the grounder/ crazier scale.

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